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http://www.wired.com/design/2013/02/super-bowl-stadiums-from-space/


"Technology integration is the biggest design driver recently integrated into our process," says Williams. "We are constantly thinking about how to incorporate today and tomorrow's technology into our venues and their environments." Each stadium displays this integration in a unique way. Duct work you could drive a truck, or Jerome Bettis, through is featured at Lucas Oil Stadium while a $40 million dollar, 544 ton HDTV that spans the 20 yard lines at Cowboys Stadium is the star.

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